Brazilian cherry is one of the most popular imported woods in the United States today. People love due to its exotic characteristics. Brazilian cherry can give any room in your home a look and feel that traditional woods simply can't.

The holidays can be a stressful time for everyone. If your family celebrates Christmas, you're going to have to worry about a Christmas tree. We love live Christmas trees. There's nothing like waking up to smell of pine every morning. There can be a problem though. Live trees can wreak havoc on hardwood floors. We've put together a step by step guide to help you this holidays season so that your Christmas tree is something you enjoy instead of dreading.

There are so many choices customers have to make when they install new hardwood floors. One of the first and most obvious decisions they're going to have to make is what kind of wood they want to install.  It seems like a pretty simple question initially, but it's actually rather loaded. There are so many types of wood that interact differently with different stains. One type of wood can make or break a room, so this is not a decisions that anyone should take lightly. While it may seem daunting, don't fret. We're here to help you make some sense of all of this. Plus Hardwood Flooring will make sure that you feel comfortable with your decision so that you can simply enjoy your beautiful hardwood floors.

While Plus Hardwood Flooring specializes in hardwood floors, we love working with wood in every way you can imagine. Occasionally, we come across a cool project on the internet that we feel like sharing with people we know. We thought it would be fun to share these ideas with our customers and fans. We're introducing the "Fun With Hardwood" series. A few times each month, we'll introduce you to a DIY project that involves wood in one way or another so that you can begin to appreciate the work that goes into working with wood. We wouldn't be in this line of work if we didn't love what we do, and we want to share a little bit of that love here.

Every great home improvement project needs to start somewhere. A single piece if inspiration can lead you on a journey that will end up being a story that you tell for years to come. You could fall in love with the hardwood floors on you favorite coffee shop, or maybe you saw a a really fun idea on the internet somewhere. We want to give you a jumping off point so that you can think about your next flooring project. We love Houzz for that very reason.

Winters can be brutal in the Midwest. Don't let old man winter be the demise of your hardwood floors. Specifically, the salt that we use to break up tough ice can really damage floors. Read on to see what you can do in order to keep your floors safe this winter.

Plus Hardwood Flooring is a small business. Like any small business, the little things add up to create something truly special. Great customer reviews are worth a ton to us. If you own your own service-type business, you know just how important a great review is. Yelp reviews and Google reviews are the fuel that keeps this business going in a hyper-competitive market.

Technology is really an amazing thing sometimes isn't it? We decided to have some fun at one of our floor projects recently. We took a time-lapse video so we can show just a little bit of the magic that our customers don't typically see. The average person doesn't exactly know what goes into a hardwood flooring project. The finished product is always breathtaking, but there are a lot of steps that go into it.

Plus Hardwood Flooring is a company that prides itself in pushing things forward. We do things that other floor companies don't want to do because it hasn't been done that way before. We'd be fools to assume that things are always going to stay the same, so that's why we're always trying new a different methods in our work. Sometimes it doesn't work out, but it's so fulfilling when it does. Today we are introducing an easier way for our customers to figure out which floor treatment is right for them. Our Plus and Elite Packages make customizing your new hardwood floors really easy. It's really fantastic, and we think you're going to love it.

We've been working on this for a while and we're finally happy to get the ball rolling. We'd like to announce the Plus Hardwood Flooring Newsletter. We're still working on the finishing touches to our newsletter, but we hope to provide valuable information to our loyalest customers from time to time. We'd like to make it very clear that this newsletter is not going to be spam. We are going to use it to keep in touch with any customer that wants to maintain contact with us. Expect there to be special offers exclusive to our mailing list subscribers. So what are you waiting for? It's free and we promise to never sell your information. You have nothing to lose!

Advertising is a big part of the hardwood flooring business. We have to make sure that our brand is something people remember when they have to do their next hardwood flooring project. Building a brand entails everything from having a slick website to making sure that you do something as simply as answering emails in a timely fashion. We recently have a new addition to our company that we'd like to share with everyone. Read on to see what we're excited about.

From time to time, we hear about some disaster in our industry. It can range from a house fire, or simple negligence. The saddest stories we hear revolve around DIY. While doing it yourself can be extremely rewarding, there are risks that you undertake when you take on a project as massive and involved as hardwood floor refinishing. Read on if you want to hear this story so you might learn a thing or two.

Fashion is a fickle industry. What in style today won't necessarily be in style tomorrow. Some fashion trends are timeless, while some are simply fads. The same things apply to hardwood flooring. Stain colors come and go with each passing year. Wood choices fluctuate almost endlessly. We'd like to keep you informed as to what is currently in style as well as keeping you up to date with the latest hot wood flooring trends.

It's going to start getting cold soon in Chicago. It's unfortunate, but it's just the price we pay for living in this part of the country. Cold weather usually means that home construction projects hibernate until the weather gets warm again. Most people don't even think about it, but if you've been considering a major home construction project, now is the time to get serious. Planning these types of things takes time. It doesn't hurt to start figuring out what you want done when Spring rolls around. 

Hardwood flooring is just like any other industry in that there are good and bad actors. Most professionals will be honest with you about their work, but occasionally there is a bad actor that is going to make it difficult for the customer to know if they are getting the short end of the straw. This is where the National Wood Flooring Association comes into play. The NWFA serves as a great resource for anyone to use if they want to educate themselves about hardwood floors.

The color of your hardwood floors can make a big difference when it comes to the "feel" of your home. It can be stressful for the average homeowner to decide if they want to go light or dark. A natural finish can be gorgeous under the right circumstances, the darker floors are in style these days. We'd like to offer you some tips when it comes to picking the right shade of stain for your hardwood floors.

Occasionally, a customer will share a wonderful piece of social media with us that has to do with DIY. We always get a kick out of any type of video or photo gallery detailing the struggle of an individual that decided to refinish his or her hardwood floors on their own. We'd like to say that it can definitely be done on your own, but it's going to be a lot more work than most people bargain for. With plenty of research and preparation, anyone can do their own hardwood floors. Unfortunately, the internet has spawned a type attitude that affirms the idea that all professionals in any trade are trying to rip you off. Hardwood floor professionals are charging astronomical prices simply because they can. It simply isn't true, but it's nearly impossible to tell these people otherwise. We've compiled a list of our favorite DIY projects that went terribly.

Scratches can happen to nearly every hardwood floor. It is inevitable with even the hardest of hardwood floors. What many customers don't realize is that is a scratch is deep enough, the entire floor is going to have to be sanded down and refinished. This is a very long and expensive process, so naturally other solutions have become possible. Things like wood filler and buffing a floor can make it so that most scratches are not noticeable anymore. Read on to see if any of these solutions might interest you.

Great businesses have values. We take those values to heart as we believe that it permeates throughout an entire organization. Honesty is something we hold dear, and we think it shows in our words and actions. From providing our potential customers with honest estimates, to telling the hard facts other business will never share with you, we bring an integrity to this line of work that we wish our competitors would steal from us. 

It's not just a slogan. We care about quality more than anything else. We don't feel comfortable meeting unrealistic deadlines or cutting corners. In fact, we care about quality so much that we're willing to forgo a job completely if it means that we're going to have to do things that are not up to our standard.